Everyone loves discounted deals, and as a business, hosting sales can help your business grow tremendously. While sales may be all fun and games, marketing them is not. Here are five foolproof ways to market your upcoming sale on social media and get your products flying off the shelves.
Build anticipation with pre-launch countdowns
Get your social media followers beaming with excitement with pre-launch countdowns. Countdowns are a sure-shot method of getting followers excited for upcoming sales and returning for updates on the significant slash. Remind your audience how close the sales are and see your traffic grow astoundingly.
Use Instagram’s countdown feature and implement it on your stories and reels to remind your audience how close the upcoming sale is. You will enable them to stay alert for the big day and get them excited for their next purchase with you.
Keep hammering the proximity of the sale by incorporating the timer in your stories, posts, and even reels to keep everyone on their toes. If stickers aren’t your thing, you can use dedicated feed posts to keep informing your audience of the upcoming sale and inform them of the remaining time.
Run paid ads to target potential shoppers
With paid ads, the news of your sale can reach a wider audience and help you meet your marketing goals. Target potential shoppers while creating an ads campaign and highlight the sale’s best features to compel the audience to check in with you repeatedly.
Start by choosing a platform to run paid ads- Instagram ads can help you target an audience in your location with geotargeting. Targeting specific demographics and income groups with paid ads can be a piece of cake, given you understand your target audience and can cater to their concerns in your ads.
Use your brand’s feed to post exciting highlights of the sale, which can then be used to run carousel ads, enabling target customers to view different products and key elements included in your upcoming sale. Monitor the progress of your ads campaign and constantly tweak and change your campaign as per the analytics for maximum visibility and impact.
Leverage influencer marketing to expand reach
Influencers remain the undisputed winners on social media, so use them to promote your sales. Consider collaborating with local influencers to introduce your brand to new target audiences and make your sale a hot topic in the digital market.
Remember, influencers can enable your target audience to interact with your business through original, authentic, more interactive content that often feels authentic and less gimmicky. Formulate mutually beneficial deals when getting influencers on board.
Start by offering influencers commissions on their dedicated discount codes, making it a win-win for everyone. Additionally, you can send some of your bet products as PR to your influencer list and help them market them through genuine, authentic reviews while seamlessly informing their followers of your upcoming sale.
However, picking the ones that cater to your target audience/niche is crucial for success with influencer marketing. You’ll also have to set a budget when dealing with influencers, which you’ll need to be wary of, as influencer marketing can get costly.
Create fun reels to showcase sale items
Social media, aesthetics, and appeal can help you go a long way. Using reels and appealing content to market your sale can bring a fun and fresh vibe to your promotions and enable your audience to see your brand in a different light. Instagram reels are an engaging and powerful tool on the platform to get attention and engagement.
Create high-quality videos or curate reels with good-quality photos of your features and sale products. Use hooks and engaging captions. Add whatever element of excitement you can to maximize the impact of your reels. Furthermore, you can also use trending or funny audio to get followers to interact with and share your reels on their social media.
One smart way to market your upcoming sale is to get influencers to create styling videos of all the products to be a part of your sale and inform the audience of the coming price drops on the items of their interest.
Create appealing content
Your efforts will only be worthwhile if your content is up to the mark. Social media is about aesthetics and the “vibe,” so you must tune yourself with the audience. Work hard on understanding the design language you wish to incorporate when planning the marketing campaign for your upcoming sale.
Consider your brand design and aesthetic when designing your social media content. Incorporate your business themes into your content and keep it fun and engaging. Stay in tune with your aesthetic by using sale social media post templates as inspiration and tweak them to match your design language.
If your brand is high-end or exclusive, ensure you translate that language into your content to keep everything cohesive and seamless. Don’t stray from your brand’s theme, and stay in line with your corporate theme to avoid confusion in the minds of your audience.
These strategies can sound like cerebral overload, but when they are in tune with your brand and your audience, they all become second nature. After all, the secret ingredient for creating a killer marketing campaign for an upcoming sale lies in understanding your audience and your brand’s public image. Happy promotions!
